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Planted
Planted is changing how we eat with its juicy, tender, plant-based, and clean-label alternatives to meat.
Companies we back
Biodegradable plastics from food waste. Ice cream to die for, that won’t kill you. Healthy food at junk food prices. Plant-based milk and real pork without the cow and the pig. Tools, financing, and microbes that help farmers to transition to sustainable, regenerative, and more profitable farming methods.
Small steps for the customers but giant systemic strides for mankind.
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Have you found a leverage point for transformative change?
We are looking for an outstanding and committed management team with a product-market fit established, showing demonstrated demand at attractive unit economics. The revenues are typically more than 10 million USD. There is a clear pathway to profitability within the next 18-24 months. We seek an emerging structural competitive advantage, which could be through differentiated technology or special customer or supply relationships. Additionally, a compelling sustainability case is important, as outlined in our Food is Solvable framework.
When we invest, we typically take a lead or co-lead role with board representation. We focus on companies headquartered in North America or Europe. Our investment size ranges from 5-15 million USD, with the potential for follow-on investments, and we typically use preferred equity as our instrument of choice.