Nick's is a health revolution disguised as irresistible temptations, bridging the gap between healthy and cravable.

Treats to die for that won’t kill you

Stefan Lagerqvist


Nick's makes tasty, healthy, no-compromise treats that can compete with even the biggest brands.

In 2014, Niclas “Nick” Luthman was diagnosed as a pre-diabetic. He obsessively learned about nutrition and started following a strict low-carb, anti-inflammatory diet. In 2017, Nick's launched its first low-sugar chocolate kexbar in Sweden, and in 2020 Nick's entered the US market with its now legendary pint ice cream.

Today, Nick's sells tens of millions of bars, confectionery, and ice creams annually, making the company the leading better-for-you brand on two continents.

The trick? Make it tasty!

As Oscar Wilde famously put it: “The only way to get rid of a temptation is to yield to it.” The human brain has evolved to crave food high in sugars and fat. However, our excessive consumption of empty calories leads to the metabolic syndrome and diseases like type 2 diabetes, coronary diseases, stroke, and premature death. The annual cost of the malady, including health care and loss of potential economic activity, is in the trillions of dollars.

In the shift to a healthy diet, it is equally important to reduce unhealthy ingredients such as sugar and empty calories as it is to consume enough nutrients and fiber. Stop smoking before you take up jogging. Thanks to its food scientists and the recent development of healthy and safe novel ingredients, Nick's can create indulgent products low on calories and sugars.

It’s a health revolution disguised as irresistible temptations.

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